When You Should Include SEO in a Website Life Cycle?

The easy answer is, from the right beginning, until death. Here I am trying to perceive this matter in a different view, let us consider the life cycle of a website and not the life cycle of SEO. Both should tailor but there are differences. I am going to tell you some points which can convey you about ‘why do I say, you need SEO from the right beginning, until death.’

I am not going to explain you each points, but just listing out some important SEO tasks which come across in a website life cycle. Hopefully you may find the list items describing themselves and if so, that makes my job pretty easy. Beware, I follow my own thoughts and that’s what you are going to read here. We are going to see how it would have helped you in each process stage of a website, if you include SEO.

Every websites take birth with a name, so we can start right there.

Domain Name: Choosing a domain name right fit to your niche and to brand yourself.
If SEO is IN:

  • Suggests you to go with a domain name which contains your main target keyword. And that’s going to give you some weight while competing with other websites.

Site Architecture Planning: Decisions about the technical, aesthetic and functional criteria comes out at this stage.
If SEO is IN:

  • You get timely warnings about the non-seo friendly technologies – such as Flash, JS, or other non-indexable technologies –
  • Helps you to define your Navigation and File/Folder Structure.
  • Helps you in File/Folder naming
    Timely alerts on your Server configurations.
  • And More…

Website Template Design: Creating graphical imaging for your website in order to incorporate the decisions from architecture planning.
If SEO is IN:

  • Alerts you about the importance of indexable content.
  • Explains you about the importance of Headings, text links and indexable content.
  • Warns you about the difficulties with flash, JS, Frames etc.
  • and so on..

Content Writing: Creating the content for your website pages.
If SEO is IN:

  • Ensures your potential keywords are targeted in the content.
  • Avoids the chances of duplicate content.
  • Ensures enough content indexable in every pages.
  • Ensures content distribution is done wisely to get the maximum results.
  • And More…

Website Development/Coding: HTMLizing – oho, too geeky – the template design.
If SEO is IN:

  • Ensures proper usage of page elements – Title, Headings, Bold, Images etc.
  • Warns you about the difficulties of dynamic content
  • Avoids the chances of having duplicate content threat.
  • Ensures search engine friendly navigation,
  • Alerts you to keep your JS /CSS as external files.
  • And More…

Website Publish/Hosting: Uploading the files to the live server and makes the website Live.
If SEO is IN:

  • Ensure URL Canonicalization to get the right pages indexed.
  • Ensures the pages returns correct HTTP header data while requesting.
  • Ensures the search bots are visiting and indexing the pages.
  • Creates the robots.txt file to restrict search engine indexing to non-public pages.
  • And More…

Website Maintenance: Tweaking the websites based on the current requirements and necessity.
If SEO is IN:

  • Ensures the changes will not affect the search rankings negatively.
  • Alerts you about a broken link or wrong indexed pages while removing/changing a page.
  • Warns you about a 302 redirect you implement.
  • And More…

and this story goes on… Again, telling you that I’ve not included the main SEO tasks or promotions here. I am here just conveying the probable roles of an SEO in each steps in a website evolving process. Those inputs mentioned above are probably not so heard as part of the SEO so called packages – that’s why I posted ‘Selling SEO as ready to eat packages -. They are very important suggestions and capable of saving a lot of money and efforts in your journey to make your website succesful.

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4 thoughts on “When You Should Include SEO in a Website Life Cycle?

  1. Just want to share something, it is important that you formulate good targeted keywords, the better the keywords the better the chance that your post will be visited, and another thing keep your content as unique as possible, don’t try to duplicate anything cause it might ruin everything and be considered as a spammer.

  2. Hi Yura

    Yes, I didn’t include those I agree. I am trying to view it in a different mode… that’s what I mentioned in the beginning itself.

    Everyone knows about the promotion face, or keyword research or link building. But most of them have a strong belief that, SEO starts only after the site launch or on a later stage…

    I am trying to convey them a message that it’s not on a later stage after launch, but from the very beginning they should include SEO.

    Anyway, thanks for your comment Yura.

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