Shame on You AMEX, Commenting SEO a Waste of Money

We were aware that there are lot of mis-concepts exists on SEO, but never thought that it’s such a serious issue. I am shocked to see a recent comment from AMEX saying, SEO is a wastage of money’. You hired a wrong company and how on earth you can blame the entire industry for that. It actually shows how irresponsible you were while selecting the service providers. Shame on you to reveal own incapabilities and that doubles when you start blaming the other side for that. See the comment from AMEX’s OPEN – their so called A Practical Guide for Business Growth’ -:

Search engines, like Yahoo! and Google, are usually the first place people will look for you. Make it easier for them to find you. Yahoo! and Google offer tools to let them know the site map structure of your Web site. Also, using clean U.R.L.s such as instead of will increase your chances of getting indexed in a search engine. Finally, don’t waste money on so-called Search Engine Optimization (S.E.O.) specialists.

Again shows they didn’t really put the effort of understanding SEO, even after what’d happened. Getting indexed in search engines doesn’t mean they will list your pages for your targeted keywords. That’s just basic knowledge someone should have before planning to go for implementing SEO.

I am not justifying those who sells SEO in the wrong way, but AMEX can’t escape from the irresponsibility they have showed by choosing one among them. This is something like, I outsourced my shopping cart integration to a fake PHP expert and I blame the entire Open Source Community, addressing them a wastage.

Such public comments can be forgivable from individuals but should not be from bodies like AMEX. They have a large audience who actually listens to their comments and they should keep their responsibilities to them.

Even Google has agreed the importance of SEO in their webmaster guidelines, saying:

SEO is an abbreviation for "search engine optimizer." Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

Google itself agrees that SEO is useful if you are dealing with the right experts, what else on earth you want more. They were actually kind enough to say ‘A Few unethical SEOs…’ and at least AMEX could have make a comment in that level.

Inviting you to read some more comments on this issue:

Perhaps AMEX feels SEO is not important. After all, when you search American Express you’re not liikely to find competitors. But they do seem to think that page one on a search engine is a good place to be – they have the top sponsored ad when you search credti card. But their site does not show up on page one in the organic listings.
Search Engine Watch: American Express Advises Clients to Avoid SEO

Stating that SEO is a waste is completely irresponsible. Yes, there are examples of poor SEO but that’s absolutely no reason to advise all small business owners against employing the services of reputable people who happen to have the background and the knowledge to compete in the online arena. And, when you really think about it, that poor advice is really no different than bad SEO…
SEOChicks – What A Waste…Oh The SEO!!

5 thoughts on “Shame on You AMEX, Commenting SEO a Waste of Money

  1. Did nobody consider that badmouthing SEO is an SEO technique? How many links do you think AMEX’s OPEN picked up? And all from SEOs that know the value of such things, just trying to defend their honer.

    This really is dumb. People that don’t want to invest in SEO shouldn’t. Advising people not to is another matter. So American Express is everywhere you want to be… that isn’t online.

    This definately hurts their credibility when it comes to special reports and small business oefferings. But hey, don’t belive me! Just as BMW how valueable SEO can be.

  2. true Randall. But afai consider, that was a wrong step from them. As an advise, that was a wrong comment from their end, I feel.

  3. First of all – great post – we really enjoyed it.:)

    Well said Kichus, the industry needs people like you who say it as it is.

  4. Kichus, you have very well written this post. I agree with you that one bad experience doesn’t make whole industry bad.

    AMEX’s should consider both Positive and Negative things, while writing something for their respected audience (who trust them for their reliability).

  5. I actually blogged about the top 5 ways they are losing money on SEO after this story broke. It was amazing to me the number of errors they were making on their site. And even more amazing that they would publish something this ridiculous.

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