Today Brett Crosby from Google did an announcement to the entire Emetrics Summit audience about the Beta launch of their new tool, Website Optimizer. It’s a free tool for the Adwords Advertisers to test different Landing pages and analyze the conversion rates of each.
What is Website Optimizer?
Are you an Adwords Publisher, who constantly thinking about How to increase the Conversions on your site? Website Optimizer (Beta) is a new tool introduced by Google to help you for testing your Landing pages. This allows you to run experiments on your landing pages with different Headings, Ad copy and images in your site in order to find out which combination results in the most Conversions. When you choose the testing pages with different Headings, images or Ad copy – Google will run a test on those pages with a portion of your traffic. At the end of each experiment, Website Optimizer (Beta) will provide graphs to show you which Landing pages will give you more Conversions and user friendly. These Reports will show you which content on your site users respond to best and also provide some suggestions based on those reports.
Website Optimizer Pre-Experiment Checklist:
Confused to start with Google Website Optimizer (Beta)? here are your initial checklists to start with:
- Testing page: This is your landing page where you drive your traffic from Adwords Campaigns, just keep in mind that you can’t run a test on any Database-driven pages at this point of time.
- Conversion Page: This is your Conversion confirmation page and that can be a ‘Thank you’ page after the sign-up or a purchase or a similar one where you confirm the conversion for a visitor.
- Which page Sections: Determining which all page sections you want to test with changes made. page sections which are highly visible to your users – like the Headings, promotional ad text or images – are recommended to include in testing.
- Variations of Testing Pages: Create variations for your testing pages to evaluate which variations will give you better Conversions.
Start on Website Optimizer (Beta):
Once you are done with the above checklists, you can start with the Website Optimizer (Beta) and there are the following steps:
- Set up Test page and Goal: Telling Google Website Optimizer, which page to test and what the Goal to achieve is.
- Add tags to Testing pages: Here you have to add the tags to your chosen testing page source code.
- Create Variations: Add the content variations in to the testing page.
- Review and Launch: Review the Testing page variations and click the button to start the experiment.
For a full walk-through of the benefits and use of Website Optimizer, view Website Optimizer (Beta) Demo.
Website Optimizer (Beta) Reports:
There are two kind of reports:
- Combination Reports: A combination report will show the performance results for all of the page combinations made from the page section variations you created for your experiment. By seeing how well a particular combination performs in comparison with the original and the other combinations, you can choose the most successful one to improve your business.
- Page Section Reports: In contrast to the combination report, which relates to your content performance as whole combinations, the page section report focuses on which variations to each page section performed best. Keep in mind that simply picking the best-performing variations for each page section may not be as effective as picking a winning combination, since there may be interactions among variations that the page section report does not capture.
A Word from the Author:
This is a huge step forward for Google to help Webmasters for increasing their website Conversions. The beta launch of Website Optimizer is a limited release that is offered to AdWords advertisers on a sign-up basis. Let us see more reviews and thoughts about Website Optimizer (Beta) on coming days in Forums and other online communities.