Why? That would probably be as a way to help them to override the link buyers. I am not sure whether they can figure out algorithmically a link is paid or not. Recently they updated the Webmaster Guidelines to include one paragraph on Buying Links which you can read it here.
We all know that how important is links which are pointing to our sites to get some boost in the SERPs of Google. Google also know that we know that and that makes them worried.
“Link-based analysis is an extremely useful way of measuring a site’s value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating. However, some SEOs and webmasters engage in the practice of buying and selling links, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites.”
I can’t agree with the last part of the paragraph, where they say ‘disregarding the quality of the links, sources’. If someone is investing money on links, why do they want to buy something which has no quality? We all know that instead of the backlinks number the quality has some importance in making a site ranked.
Again they are saying ‘Buying links’ is violating their guidelines and engaging in such activities is explicitly declaring non-eligibility to Google SERPs.
“Buying links in order to improve a site’s ranking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.”
But they also say that “Not all the paid links violate their guidelines”. – Don’t they own something which does that? –
“Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results.”
No comments. PERIOD.
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