Most of the time I have seen companies start adwords campaigns and leave it as it is. They invest a lot of time, money and effort for setting up campaigns and thatâ€™s it. A few understands the importance of Quality Score and achieve top positions with a lower CPC. The rest, continue paying higher CPC for the position below the smart advertiser. Post launch campaign management is very crucial in Google Adwords, especially now, as Google Adwords team has introduced more realistic Quality Score calculation this week.
Ads are not ranked solely by their Bid
Instead, your Ad Quality Scores determines your ads positions and actual CPC â€“ cost per click. Google adwords system rewards well targeted relevant ads having strong CTR â€“ click through rates – with better ad positions for a lower CPC.
The components determine your Quality score can be:
â€¢ The keywordâ€™s historical CTR
â€¢ Ad copy relevancy
â€¢ Quality of the landing page
â€¢ Other relevance factors.
The upcoming changes are mainly:
â€¢ Quality Score will now be more accurate because it will be calculated at the time of each search query
â€¢ Keywords will no longer be marked ‘inactive for search’
â€¢ ‘First page bid’ will replace ‘minimum bid’ in your account
A Word from the Author:
Iâ€™m standing at a secure position as my campaigns are maintaining good Quality Scores. Now I am putting more efforts to the conversion part and I hope itâ€™ll get rewarded. Start small, target only relevant keywords â€“ that too ensure you target the Exact keyword option â€“ ensure they land on the right pages. Slowly you can enhance your reach and thatâ€™s the best way of doing it.