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How to Use Bounce Rate as a Metric to Improve Your Website Performance
You have a website. Money and effort has been invested in design, you’ve added content, it’s popular. You are still working hard to improve performance. Ever tried to measure it?
You might have tried but were scared off by different metrics and reports staring at you, confusing conclusions?
You have an answer now, ‘Bounce Rate’. [...]
How Should You Measure the Success of your SEO?
I accept the limitations of those who sells SEO as ready-to-eat packages to their clients, so for them, let the answer be Monthly Ranking Reports. Period. For the rest, I would like to discuss other better possibilities to measure your SEO campaigns. I am not going to talk about the ROI, I believe, SEO alone [...]
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