Once Again, Google Approves SEO as a Good Practice

Search engines had difficulties to approve SEO (Search Engine Optimization) as an industry for long time. Always there was a feeling like SEO is something against Search engines. Clouds are moving away and the Sky is getting clearer, now. Google Webmaster Central team has formally published a beginner’s guide to SEO. Live search team has already offered something similar in their small business center sometimes back.

In the latest ‘SEO Starter Guide’ you can find basics about optimizing your website pages. There is nothing new in this document, but that really encourage SEO experts as it’s an approval from Google.

The 22 paged pdf document contains best practices for the following:

  • Title tag
  • Description Meta Tag
  • Structure of URLs
  • Website Navigation
  • Creating Quality Content
  • Website Content
  • Anchor Text
  • Heading Tags (H1s, H2s, etc.)
  • Image Optimization
  • Robots.txt
  • Rel=”nofollow”
  • Website Promotion practices
  • Webmaster Tools
  • Web Analytics
  • Resources

A Word from the Author:
The described best practices in the Google guide are the same we practice and suggest to our client websites. But it’s always good to see that search engines approve SEO as an online marketing method rather something black in nature.

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