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PPC
Kichus posts about PPC, talking about the latest trends, tricks and tips about for Advertisers for better ROI and more.
Google Launches New Certification Program, Replacing GAP
Google is dropping out the old GAP (Google Advertising professionals) program while starting a new one in the name of Google AdWords Certification program (GCP). They have updated the program Terms & Conditions for Individual accounts as well for Company account. The new system is tough and its standards has been improved, tells Google. If [...]
Google Adwords Brings New Keyword Tool in Beta
Google Adwords team offers a new beta version keyword tool today. Quite a bit change in user interface and have introduced segmentation based on industry categories. Options to refine the results based on search key terms are another addition to this. Not available to public as the KeywordToolExternal, you need to be logged into the [...]
Google Analytics Hack for Exact Keyword List from Paid Campaigns
There are no questions why experts suggest you to stick with Exact Search while running Adwords campaigns. Especially when you are running on a moderate budget and sale is vital than just brand building. At the same time, unless you have a thorough understanding about the niche market and user search behaviors, in the initial [...]
Adwords Introduces More Realistic Quality Score Calculation
Most of the time I have seen companies start adwords campaigns and leave it as it is. They invest a lot of time, money and effort for setting up campaigns and that’s it. A few understands the importance of Quality Score and achieve top positions with a lower CPC. The rest, continue paying higher CPC [...]
Google Pay Per Action (Beta) Services Launched Globally
Most of us be remembering, in last March Google launched its Pay Per Action (Beta) Services for the US market. Today they made it open to the Global market and now everyone can access their Pay per Action Services(Beta).
I have posted some concerns about some of the features and for those who missed reading that [...]
Two Display changes in AdWords Ad Listings, Today
Google Sponsored Listings changed the way the Top Ads display. According to the Adwords team official announcement, there are two main changes they implemented today.
The first change is only applicable for the Top Ads which are shown at the top of the organic results and not for the right-hand side ones. They used to display [...]
Google Pay Per Action Beta Launched in US
Good news for the Google Advertisers and probably a bad one for the Publishers, especially for the MAF (Made For Adsense) site owners. Google launched Pay Per Action Beta today. Initially this is a limited launch for their US only customers, so others have to wait further more to test it.
A thought on the “SEO vs PPC The Classic Debate…”
This is a quick note on the on-going debate of “SEO vs PPC The Classic Debate…” at the famous Yahoo webanalytics Groups. One point from Ron caught my interest and thought of posting my thoughts on it. Thanks Nancy – Nabler Web Analytics Blog – for sharing this thread to kichus.
Google Launched Click-to-Call in India
On Friday Google has announced the launch of “Click-to-call” in India for the users here. In last August kichus.in has reported about the Launch of Click-to-call tests in US markets and you can refer that post to get some of your basic questions answered.
AdWords Introduces Landing Page Quality Score
There was an important announcement from the Adwords team saying, they will be implementing two changes to the current Algorithm to Evaluate the Landing Page Quality. Introducing a new concept of ‘Landing page Quality Score’ for your contextually-targeted ads and an Improved Algorithm to evaluate landing page quality and incorporating landing page content retrieved by [...]
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