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Latest: Yahoo! Says No Use for Meta Keywords Tag – But Danny Says They Lie

It seems the cremation of Meta Keywords tag is not so far. Yahoo! declares today that they also have stopped using it from past few months from their search ranking algorithm. This news has just broken out in the current SMX East in the ASK the Search Egines session. More details has to be out yet, but this is quite interesting as recently Matt Cutt – the spoke person at Google – commented on Google’s stand on meta keywords tag. The Meta Keywords Tag, We Don’t Use It: Matt Cutts (Google)

Thanks a lot Barry Schwartz for sharing this live from SMX. Waiting to hear more on this.

Update: On a latest post from Danny Sullivan claims it’s a false update by the Yahoo! representative. In his post in Search Engine Land, he claims to have proved it. Read him at ‘Sorry, Yahoo, You DO Index The Meta Keywords Tag‘. So guys, Test it your own and don’t go blind on assumptions. Good Luck.

How To: Alert Google about a Domain Name Change

Recently I’d a discussion with one of my SEO friend regarding moving a website under a new domain name. He was telling it would be good if Google provide a tool to alert them about the change rather simply depending on the crawl frequency, waiting for Google bot picking up on a 301 redirect. His wait was a bit long compared to the normal time and it was nothing but the crawl frequency was a little long as the domain had little backlinks and new. I’ve helped him gaining a few good backlinks from a couple of frequent crawled websites and that did the job. But wait, there is actually an option exists to alert Google about a domain change. It’s the ‘Change of Address’ option in Google Webmaster Central.

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Google Adwords Brings New Keyword Tool in Beta

Google Adwords team offers a new beta version keyword tool today. Quite a bit change in user interface and have introduced segmentation based on industry categories. Options to refine the results based on search key terms are another addition to this. Not available to public as the KeywordToolExternal, you need to be logged into the adwords account to use this. Options from the older version are keep unchanged such as opting the currency, target geo-location, traffic estimation and filters.

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Google Analytics Hack for Exact Keyword List from Paid Campaigns

There are no questions why experts suggest you to stick with Exact Search while running Adwords campaigns. Especially when you are running on a moderate budget and sale is vital than just brand building. At the same time, unless you have a thorough understanding about the niche market and user search behaviors, in the initial stages it’s pretty difficult to start with a very fine list of Exact keywords. You got to play with broad as well phrase matches with negative keywords in order to identify the best performing terms. As an Adwords professional I used to face the same problem while dealing with clients with limited budget. You get less room to do research with the live campaigns and thus have to find faster methods to refine the keyword list with negatives.

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The All-New Yahoo! Search is Live Now – No Change in Algorithm, Though

The all new Yahoo! search is up now, you can find the same here. They claim this is a faster version, offering new filers in the left panel from Search Monkey. A few features are good easing the refining, but no improvements in the search results as such.
They call it an ‘All-New Yahoo! Search experience’, true in terms of graphical aspects. No change in the algorithm, they say and thus the same old school search results. Continue reading “The All-New Yahoo! Search is Live Now – No Change in Algorithm, Though”

The Meta Keywords Tag, We Don’t Use It: Matt Cutts (Google)

This has been repeatedly heard but once again hit the titles, ‘Meta keywords are no more used by Google’. ‘Why now, again?’ was the first question arose in my mind while seeing the heading ‘Google does not use the keywords meta tag in web ranking today.

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Once Again, Google Approves SEO as a Good Practice

Search engines had difficulties to approve SEO (Search Engine Optimization) as an industry for long time. Always there was a feeling like SEO is something against Search engines. Clouds are moving away and the Sky is getting clearer, now. Google Webmaster Central team has formally published a beginner’s guide to SEO. Live search team has already offered something similar in their small business center sometimes back.

In the latest ‘SEO Starter Guide’ you can find basics about optimizing your website pages. There is nothing new in this document, but that really encourage SEO experts as it’s an approval from Google.

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Google Introduces “Content Central” – A One Stop Shop for Web Publishers

Google introduces a new section named as ‘Content Central’ a one point shop for webmasters to submit their websites to various Google services. They also have launched an official blog http://contentcentral.blogspot.com/ from the Content Partnerships team – includes people from the YouTube, Book Search, and the Local/Core Content Partnerships teams;.

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Solution: Forcing Trailing Slash Using .htaccess

From last one week I have been trying to fix an issue, forcing the trailing slash to the category pages of one of my websites. The website is built upon Magento, I’ve searched a lot in their forums and apache related websites but couldn’t find a solution which actually works. A lot of them are discussing the issue but not ending up with a solution to it. Today, somehow I managed to find a fix to the issue and thought of publishing it.

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With 2.618 % Marketshare Google Chrome is at Forth position: Count it on your Analytics Tool

After the peaceful launch, Google Chrome is slowly grabbing the internet market, regardless those Beta version issues so far reported. On today (09th September, 2008) the published stats as per GetClicky, Google Chrome stands at the Fourth position with 2.618 % of the marketshare – data from over 45,000 unique web sites.
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